About Nup To The Cup
The Melbourne Cup has been bringing people together since 1861. A day at the races was a favourite pastime of people around the Global North; England has the Grand National Steeplechase, the USA has the Kentucky Derby, and other countries have their own feature race day. Cup events in Australia are held not only in Melbourne, but across the country throughout the year.
Until relatively recently, most people were oblivious to the negative impact of horse racing on horses and the community. Life, culture, our morals, and understanding are forever changing. What was acceptable ten years ago may not be acceptable today. This is certainly the case with horse racing for many different reasons.
What We Did
An existing client needed a dedicated website for their annual “Nup To The Cup” campaign.
We created the Donation Driven Website website including,
- sitemap to map out all pages making it easy to navigate for the visitor
- custom design making the homepage dynamically show latest submitted event photos
- GEO directory of upcoming events
- integrated FundraiseUp Donation Engine to the site to increase online donations
- allow visitors to upload their event photos for publication
- added Newsletter sign up to increase email subscribers
